Johnston Press is the biggest and fastest-growing regional online publisher

Thursday, August 30, 2012 - 15:00

 

Johnston Press is now the biggest and fastest-growing regional online publisher in the UK*, according to the latest ABC figures.

The company’s websites attracted a total of 560,721 browsers on average every day during the first half of 2012 - an increase in our digital audience of 29.3% year on year.

The figures also show some of the Group’s daily title websites posted the biggest year-on-year increases in average daily unique users. The Portsmouth News website was up 48.4%, the Yorkshire Evening Post 46.8% and the Yorkshire Post 38.7%. The Sunderland Echo saw an increase of 35.9% and all bar one of the 10 newspaper websites audited by the ABC showed double digit growth (see table below).

The Scotsman remains the biggest regional newspaper title online with 105,959 average daily unique users.

Henry Faure Walker, Digital and Business Development Director, attributed the growth in digital audience to both the launch of mobile-specific versions of the company’s websites and a greater focus across the Group on the quantity and quality of digital content.

He said: “The strong increase in the number of people coming to and engaging with our local websites is very encouraging, and is an essential part of our strategy to provide advertisers with an unrivalled reach to this unique local audience. There is much more we can be doing in terms of digital content and improving the way our websites look and work, but we’re making good progress and the momentum is really starting to build.”    

Some 10 million visitors a month come to the Johnston Press network and audience on mobile has doubled from 1 million last December to over 2 million by June.

* Trinity Mirror recorded a 14.9% year-on-year increase in average daily unique browsers (538,152), Northcliffe 6.3% (347,319) and Newsquest 9.4% (499,292).

 

Johnston Press sites audited by ABC:

 

Website

Average
daily unique
browsers

 

% change
year on year

Johnston Press network 560,721 29.3

portsmouth.co.uk

28,360

48.4

yorkshireeveningpost.co.uk

36,997

46.8

yorkshirepost.co.uk

21,340

38.7

sunderlandecho.com

17,118

35.9

lep.co.uk

20,316

18.2

halifaxcourier.co.uk

9,804

14.6

blackpoolgazette.co.uk

18,030

14.2

thestar.co.uk

29,939

12.7

peterboroughtoday.co.uk

13.036

10.0

scotsman.com/jobs

4,076

3.4

scotsman.com

105,959

0.0

jobstoday.co.uk

43,413

-4.7