Third Month of Growth For i

Thursday, July 21, 2016 - 12:45

21st July 2016: In its third consecutive month of growth under Johnston Press ownership, Britain’s first and only concise quality newspaper has delivered a circulation rise of 2.97% month on month from 285,734 to 294,223 for June, according to the latest ABC figures released today. The significant increase represents a 7.6% year on year rise on the same period in 2015.

i's growing circulation under the ownership of Johnston Press since 10th April, has also seen it grow its market share by 2%. This increase comes following a Saturday sales record for the title on 25th June with a peak of 309,990, up 24% year on year.

The figures benefit from an increase at the end of June amid heightened political uncertainty for Britain, following the EU Referendum outcome and the turbulent Tory leadership race. Daily circulation for the period consistently surpassed 300,000, with a high of 310,141 on Tuesday 28th June. That day’s front page carried the headline: Boris: PM in 9 weeks…unless Tories can unite around a rival.

This continued circulation growth around major political milestones for Britain underlines the strengthened desire for i's trademark quality, impartial and informative journalism among readers. It is also testament to the vital role played by print media among readers seeking facts and balanced coverage at such a crucial time in their country’s history.

Oliver Duff, editor at i, said: "The public's appetite for quality journalism in the aftermath of the Brexit vote is unsated.  Readers want insightful, balanced coverage of the extraordinary times we are all living in, which is why more of them are turning to i.  We thank our readers, loyal and new, for their support.  We're excited that our concise, quality briefing is proving so popular, and look forward to building on this growth under the ownership of Johnston Press."

Richard Thomson, Content Sales Director at Johnston Press, said: “i’son-going progress in the market, demonstrated by these figures, surpasses the growth expectations we laid out for i at acquisition, which is extremely encouraging. The consistent increase in circulation underlines how well the title knows its audience, and is also evidence of the enduring power of print, when it fulfills a genuine need among readers.”

The website also saw record traffic in the last week of June, breaking through the 1m page views per week barrier for the first time since launch on 14th April this year, reaching 1.65m page views.